New Zealand is a small but highly dynamic marketplace. Perhaps, the most interesting aspect of New Zealand market is the dominance of small local businesses. Though SMEs contribute a major share in the economy of almost every country, New Zealand can claim a level high in this aspect relating to the fact that customers in the country trust and prefer local businesses more than large enterprises or multinational businesses.
Now, getting a highly aesthetic and interactive website is a must for small businesses, looking to compete in New Zealand marketplace. However, for starters, the process of web design might be overwhelming, given its varying elements and components. However, it’s not an impossible task and you can follow some simple tips to achieve a quality web design for your business.
Here we will be looking at some simple to follow web design tips that will get you just the perfect website to kick-start your business.
- Go for Quality over Quantity
A common mistake that we often see prevailing in small business web design is that they often try to bite more than the capacity to chew. The problem is that most of the time these start-ups of local businesses don’t have the 5-digit budget to support their big ideas or hire a professional web design Auckland agency. The result, they end up stuffing stuff in a cluttered pattern, which simply looks gross and absurd.
The idea here is to relax and sit back, an extravagant web design isn’t the answer to `digital presence, rather it’s the quality of web design that matters most. So, instead of going big, just try to find a reputed web design company and let them design a high-quality small website. This won’t only serve your digital presence but also help you to focus and thrive on a small range of services.
Here are some indicators of a great web design:
– It doesn’t take longer than 3 seconds to load
– It’s mobile-friendly
– It’s highly interactive and user-friendly
- Bold Call to Actions
The entire purpose of getting a website is to earn revenue, right? But how do you plan to do that?
Call to Actions are important, in fact, they are your business salesman that compel and persuade visitors to make a purchase and not just leave after visiting. The ideal Call to Actions (CTAs) is those that offer visitors some incentives for their actions. For instance, if you are a web design Wellington firm, your best CTAs could be “50% off till next month” or “Free one-month web maintenance with web design Wellington service company ”. These are some CTAs that carry meaning and value for visitors and would persuade them to take action.
- Get your imagery right
Here’s a pro tip, the time of stock imagery is over. Today, users are looking for real businesses that they can relate to. And when it comes to real-life experience, nothing beats the efficiency of using high-quality real-life images or design. For instance, for your web design Auckland business, instead of going with a design template and stock graphics, try to come up with a customized, relatable and bold graphics that actually carry some worth behind it. This will certainly help build customers’ trust in your business.
Small businesses even with all their lacking, carry a competitive edge over larger enterprises and multinational organizations. The local roots and physical presence is the biggest essence of small businesses and if they are able to instill these traits into web design, they can certainly boost their business bigger than expected.