The design of a website is essential especially if it is concerned with an ecommerce venture. If it is an information portal or website of a bank, for example, the design is not much of an issue. But for an ecommerce venture which need to attract its target audience, there are many aspects in which it needs to perfect to make the website a hit.
In this blog now, I’ll try to discuss the 3 of the factors which I think you need to discuss with the website design agency you are about to hire to get a perfect portal for your online venture.
- Why the Need for a Website?
Well this is a quite an obvious question and the answer for this is very easy. But can you justify it? In today’s digital world, every business needs a website to have an online presence. But it’s not just any presence. If you think that majority of your customers use Internet and can be wooed easily through a dazzling website, then go on and get a website. The increasing use of digital technology including smartphones, it is anybody’s guess where the world is heading and why you need a portal. The benefits of a digital channel versus an offline one will be great in the years to come.
- Investing in Functionality, Look and Feel of the Website
The next 3 points including this are concerned and involve investment. That’s why it is vital to be able to explain to the top management that why it is good to have a functionality of a website. Our websites directly affects the way a visitor reacts. Each function of a website must add value to the visit by people who are all potential customers as all of them are critical to the success of a web portal.
An ecommerce website must function properly especially when it comes to offering customers what they are looking for. For example, if a customer wants to know what would be the cost of 3 pairs of jeans, then the website must answer this without fail. A simple data-capture in this regard is what is required so that to fulfill the task. This answer can be given via live chat so that the customers can get the answer for his question in real time.
Online payment processes and the feel of the website should be such that any visitor would love to use it rather than look for a link to know more. If you want to use the experience of your competitors in this regard then it can be good for your particular website too. You need to build your brand value through the look and feel of your website is exactly what your perspective customers are looking for. If you are building a website right from the scratch, website’s loading speed and use of apt CTAs and taglines is one way to make your website standout.
- How will People find your Website?
Use of SEO or PPC all depends upon your business requirements and the kind of business you are operating. If you want to give a boost to your business in quick time, then definitely PPC is the way to go as SEO is an organic way to rank websites on Google. But PPC is a paid technique that can be quite expensive if you want quick and positive results in your favor.
You also need to have a good idea about what is your digital marketing ploy? Will it improve the conversation from your key channels or improve your organic search performance, thus driving greater volume to your website. This is quite a task that you need to fulfill very quickly so that it can be beneficial to your company.
You need to gauge what extra benefits all of the above aspects will add to your website. Extra content on your website that customers can find of value may not hold true for all of the visitors. But if it holds true for majority of the visitors concerning your target market, than it must be applied without any further delay.
If you want to know more about this topic or want to add something valuable to this blog, please use the comments section below.